LOOK BEYOND BORDERS
Look refugees in the eye: Powerful video experiment breaks down barriers
A poignant new video experiment breaking down barriers between recently-arrived refugees and Europeans has been be launched globally by Amnesty International today, 25 May 2016.
The video, Look Beyond Borders, is based on a theory that four minutes of uninterrupted eye contact increases intimacy. Amnesty International Poland and Polish ad agency DDB&Tribal applied the theory, developed by psychologist Arthur Aron in 1997, to the refugee crisis, sitting refugees from Syria and Somalia opposite people from Belgium, Italy, Germany, Poland and the UK, with overwhelmingly positive results. It was filmed by Amnesty International Poland in Berlin in April 2016.
WHAT DO YOU THINK ABOUT LAUNCHING CAMPAIGNS LIKE THIS ONE?