Daily Archives: March 6, 2017
Ikea UK think that “everyone can improve their sleeping performance” with a little preparation, the right bed, and the right kit and this is why they have released a new advert, inviting you to “win at sleeping”.
The 60-second spot, part of the Wonderful Every night campaign, features several persons of all ages doing their bedtime routine and jumping into their beds just like athletes. “The moment has come. I can feel no hesitation. You’re gonna go do what you’re prepared to do. There will be those that try and stop you (a small dog is featured running towards the bed and two little boys looking inquisitive). Let them try. This is your home. Now take it. Because tonight you’re gonna fight until you can’t fight no more. To Win at Sleeping” – says the voiceover using a tone specific for battle speeches, as if he tried to motivate people to actually fight and win at sleeping.
The advert ends with the people falling asleep in their beds and with the voiceover saying the brand’s new campaign tagline, “The Wonderful Every night”.
- HAVE YOU EVER BEEN TO IKEA?
- DID YOU BUY ANYTHING THERE? WHAT?
- WHAT WAS YOUR EXPERIENCE LIKE?
TRY THE VOCABULARY FOR DIY AND REPAIRS (PAGE 160)
PARAPHRASING : DESCRIBING EVERYDAY OBJECTS
Saying you don’t know/ remember the name of something
- I’m sorry, I’ve forgotten what it’s called
- It´s on the tip of my tongue
- I totally blanked
- I´m really sorry but my mind went blank
- I don’t know what it’s called in English
- I can’t remember what they’re called
- I’m sorry, I don’t know the word for them
Describing what something is used for
- It’s a thing for makING…
- It’s stuff for doING…
- You use them to DO / for DOing something
- You use it when you do something
Describing what something looks like
- It’s a type of [liquid]
- It’s some/a kind/ sort of… [material/substance…]
- They are made of [metal/plastic/glass/…]
- They’ve got…[a hole in the end/…)
- They look like… [headphones/…]
Checking something is the right thing
- Is this what you are looking for?
- Do you mean… [a blender/…]?
- Oh, you mean… [stain remover/…]